Derek Goltz

 ■ derek@bgpmarketing.com ■

An organized and goal-oriented professional with 6+ years experience working as the director of marketing for a leading company of specialty bicycle products, selling in over 70 countries. Gained expertise in global marketing strategies, data analysis, product development, web-based advertising, brand consulting, and social media outreach.

PROFESSIONAL EXPERIENCE

 Finish Line Technologies, Inc.                                                                       Hauppauge, NY

  Director of Marketing                                                                        May 2011 –  August 2017

§  Designing, developing and collaborating on all marketing strategies and campaigns including the creation of print ads in the US, England, Italy, Japan, and Australia, posters for trade shows, product guides and other marketing materials

-        Leading project manager for complete rebrand of White Lightning (launched June 2016)

§  Managing and completing redesigns of websites for Finish Line and White Lightning

§  Migrating all PR in house and personally overseeing team and individual sponsorship

§  Tracking and answering all customer and dealer inquiries received through the contact page and via phone calls for both Finish Line and White Lightning

§  Launching and maintaining a series of social media platforms for Finish Line and White Lightning, effectively growing a follower base for Facebook (+49000), Twitter (+1100), YouTube (+1150 subscribers), and Instagram (+1500) to monitor brand outreach and internet presence

§  Assisting in product development and testing, for products such as E-Shift, e-Bike Lube and Cleaner, Maintenance Mat, Mechanic Grip Gloves, among others

§  Creating “how-to” product videos which were linked to QR codes on packaging

§  Responsible for planning and executing tradeshows including Frostbike, the Sea Otter Classic, and Interbike

§  Promoting Finish Line and White Lightning brands at worldwide trade shows and conferences: Interbike, Eurobike, Dealer Camp, Saddle Drive, Frostbike, Downhill World Cup at Windham, Bicycle Retailer and Industry News Dealer Tour, IceBike*, the Taipei International Cycle Show, Tour Down Under, USA Pro Challenge, Press Camp and Dirt Demo

CycleSurgery                                                                                                    London, England

   Sales Associate                                                                                         Apr 2009 – Sept 2010

§  Sold mid- to high level bicycles and accessories at no commission in one of the United Kingdom’s busiest stores and largest chains

§  Assisted clients with product purchases to the highest degree of customer care

§  Received product training from CycleSurgery, Marin Bikes, Orange Bikes, Wilier, Giant and ATB Sales

§  Gained invaluable depth of knowledge and vast experience in field products, popular cycle brands and market trends

The Executive Office of the President of the United States                   Washington, DC

    Intern, Office of Presidential Correspondence                                     Jan 2006 – Dec 2006

§  Read, filed and responded to all non-personal letters and emails for the 43rd President of the United States of America, George W. Bush

§  Answered calls to the White House comment line and logged callers by state, age, and concern; logs were then captured and compiled daily for analysis of comments by set demographics of the general public

§  Developed a new system for addressing and posting letters to alleviate the backlog of unanswered mail

EDUCATION

Certificate                        International Culinary Center                                New York, NY

Intensive Sommelier Certification                                                                                   Mar 2017

Master of Arts                   University College London                            London, England

English: Medieval Literature                                                                                            Nov 2009

Bachelor of Arts           The George Washington University                  Washington, DC

English                                                                                                                              Jan 2008

SKILLS

§  Creative and professional writing, Editing; Project Management; Production and Distribution; Working knowledge of German, written and spoken; Public Speaking; Advertising; MLA citation style; Social Media (Google+, Facebook, Twitter, YouTube, LinkedIn), with particular knowledge in using specific tools for monitoring impact and brand image

§  International business experience and extensively traveled (Worked in London 1+ years, international distributors and travel at Finish Line)

§  Certified Sommelier – Court of Master Sommeliers (March 2017)

§  Winner – Walter Clore Scholarship

AFFILIATIONS

§  National Eagle Scout Association and Eagle Scout (2001)

§  National Honor Society

§  Knights of Columbus